About Willow — The Team Behind Your AI Employee
About Willow

Making AI accessible to small businesses.

We built Willow because small business owners deserve access to tools that actually work — without the complexity, the consultants, or the enterprise price tag. Here's the story behind her.

Willow AI

We've seen this problem from the inside.

We've spent over 40 years combined in marketing and business, and we've seen the same story repeat itself: small business owners working harder than anyone, losing revenue to problems they don't have time to solve.

AI is powerful. AI is transformative. But for most small business owners, AI has felt intimidating, complicated, and out of reach — something for companies with IT departments and implementation budgets.

Before Willow, we owned a home entertainment and control systems business. We lived the reality of running a small business — the late-night emergency calls, the missed opportunities when we couldn't answer the phone, the constant juggling of serving customers while trying to grow.

"We built Willow because we needed her ourselves. Now we're making her available to businesses like the one we used to own."
Small Business

The people behind Willow.

We personally handle orientation calls for every business that hires Willow. That's not a policy — it's how seriously we take getting this right.

Rich Thoma
Rich Thoma
Co-Founder · Marketing & Operations
With over 20 years in marketing and business operations, Rich focuses on making Willow genuinely helpful for businesses that don't have time for complicated systems. He gets on every orientation call because understanding your business before Willow answers for you is the most important step.
John Thoma
John Thoma
Co-Founder · Technical & Platform Development
John brings over 20 years of technical expertise and a passion for making complex technology simple. He's responsible for Willow's seamless integration, natural conversational ability, and the platform infrastructure that keeps her running flawlessly for every business she works with.

The principles behind every decision we make.

🎯

Built for Small Business

Every decision starts with: "Will this actually help a small business owner?" If the answer isn't a clear yes, we don't do it.

💡

Simple Over Complex

Technology should work for you, not the other way around. We obsess over making Willow effortless — even for people who aren't tech-savvy.

🤝

Real Results, Real ROI

We're not interested in features that sound impressive but don't move the needle. Everything Willow does is designed to save you time or make you money. Period.

🌱

Always Improving

Willow isn't a "set it and forget it" solution. She learns, adapts, and gets better every day — just like the best employees you've ever had.

💪

No Hype

We tell you exactly what Willow can do, what she can't do, and what she's working on. Honesty builds trust. We'd rather lose a customer than make a promise we can't keep.

🚀

Your Success Is Ours

We succeed when you succeed. That means we're invested in your results — not just your signup. It's why we personally handle every orientation call.

Willow starts with calls. Then she takes on more.

Every business that hires Willow gets the full front-office bundle from day one. As your trust in Willow builds, she expands her role — handling more of the work that pulls you away from what only you can do.

Available Now

Voice — 24/7 Call Answering

Answers every call, qualifies leads, books appointments, routes urgent calls.

Available Now

Appointment Scheduling

Books directly to your calendar in real time, sends confirmations, handles reschedules.

Included

Website Chat

Engages website visitors, captures leads, and books appointments around the clock.

Included

Google Business Messages

Responds instantly to messages through your Google listing.

Included

Facebook Messenger

Handles every Facebook message with the same professionalism as your phone calls.

Willow Takes On More

Review Management

Follows up after every job, requests reviews, and responds to feedback professionally.

Willow Takes On More

SMS Conversations

Handles text conversations — following up on estimates, answering questions.

Willow Takes On More

Email Management

Responds to emails, sends quotes, and handles inquiries without you lifting a finger.

Willow Takes On More

Customer Follow-Up & Marketing

Nurtures leads, re-engages past customers, and manages campaigns automatically.

Call Willow. See for yourself.

The best way to understand what Willow does is to experience her live. Call the number below — she'll answer immediately, show you how she works, and book a short call with our team to get her set up for your business.

Call Willow — 888-992-8385
She answers 24/7. 30-day money-back guarantee. Live in under a week.